New packaging made for the Coffee Lab – coffee roasting based in Warsaw. The illustration on the coffee bag is the basis for the brand’s rebranding – the visible illustration and icons have become a permanent part of the company’s visual life.
The packages were decorated with a screen print made on matte packages. The print is complemented by specially prepared labels with informative content for coffee users, customers and baristas. The label is designed in such a way that part of it is visible on the front and the rest of the information is included on the back. The whole thing is to create a clean, laboratory and minimalist atmosphere.
In addition to illustrations and labels, a set of icons has been prepared for communication by the brand. One of the icons – a twig – became part of the existing logotype, changing its old face.