For the main goal of cooperation with Lantre – an authorized Apple equipment seller – we aimed to build brand recognition in the creative industry. We developed a strategy that operates on several levels using various tools. Firstly, we designed an illustrative key visual and products that were included in shipping kits for customers. Based on this, we prepared sets of custom stickers, postcards, and small stickers. Additionally, we enhanced the brand’s visual appeal with a series of animated gifs and promotion of illustrations on social media. We built brand recognition through Instagram reels and relationships, showcasing creative content related to creation, the creative process, and work themes. We also strengthened Lantre’s presence in expert materials with partnership episodes of the Slow Talks podcast and newsletters.
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